Oreo biscuits pushing for LGBTQ

Oreo Cookie released a new ad on April 4, 2022 that celebrates a young man coming out as gay to his family.

“Coming out doesn’t happen just once. It’s a journey that needs love and courage every step of the way. Share our new film and let someone know you’re their #LifelongAlly,” the introduction to the ad.

Oreo senior brand manager Olympia Portale says the brand didn’t want to show another coming-out story, but worked with PFLAG, ad agency 360i, and Wu to find an insight for taking the discussion around coming out in a positive, new direction.

Oreo’s first high-profile Pride campaign came back in 2012, the brand’s centennial year, with a Facebook post featuring a cookie stacked high with rainbow-colored icing alongside the comment, “Proudly support love!”