Bharti Airtel launched India’s first multiplex on the Partynite Metaverse platform

One of the biggest telecom companies in India, Bharti Airtel, entered the multiplex business but in the metaverse.

The 20-screen multiplex will showcase content portfolios from leading OTT platforms partners.

Airtel’s latest metaverse multiplex will enable viewers to watch samples of top original shows and movies.

“Airtel’s Xstream multiplex provides a larger-than-life experience, which brings together Web 3.0 apps and immersive storytelling, and an assortment of content from our partners,” said Shashwat Sharma, director of marketing at Airtel.

The company launched India’s first multiplex on the Partynite Metaverse platform.