Lego Goes Woke as It Launches New Gender Neutral Toys in a Bid to ‘Break Stereotypes’
New line includes pegasus, robot, and crocodile car for ‘all kids to enjoy’.
A global survey commissioned by the Lego Group in October 2021 found that attitudes regarding children’s activities and future goals continue to be unequal and constrained by gender biases, prompting the company to announce the production of ‘gender-neutral toys’.
Lego said that it sought input from 23,000 children across 29 countries over four years before creating the new product that would usher children into a gender neutral “dream world”.
